Position: Manager, Ecommerce Department
Job description: Build strategic and promotion planning for e-commerce business. Managed operations across online trade, merchandising, CRM, customer care, UI/UX creative, social commerce and data analysis. Manage accounts P&L and brands' Joint Business Planning negotiation to ensure company's profitability is aligned with growth targets.
Leverage on omnichannel ecommerce platforms like Lazada, Shopee & TikTok to drive customer acquisition, loyalty, and retention. Conclude and present monthly sales reports to the clients, advise new strategies based on data analysis results.
Assisting Head of Business Development on new brands acquisition and onboarding. New marketplaces and partnership negotiation to expand the client’s digital sales funnels. Provide strategic advice and solutions related to digital industry trends to the company management.
Business process improvement & digitalization including introduction of MS Power Automate & low cost chatbot to optimize manpower, digitized cross-department process forms to reduce carbon footprint and turnaround time, introduction of ChatGPT to improve working efficiency.
Major Portfolios: Nestle Stores MY & Emborg Stores MY.
Major Achievements:
i) Consistently recognized as Shopee-Certified Enabler for 5 quarters in a row and Certified 3 Stars Lazada Partner in Q1'23 through operations and strategies improvement.
ii) Grew client's Official Store's 11.11 and 12.12 sales by double digits YOY and ranked No. 1 among Lazmall MY Groceries category. Overachieved Q1'23 JBP sales target.
Position: Freelance No-code Website Builder
Job description: End-to-end webstore setup and optimization. Setup E-commerce stores and Websites using No-code website builder. Integrate digital payment gateways like iPay88 & Stripe. UI/UX improvement. Consulting on e-commerce strategies. SEO Optimization through indexing webpage contents and Google Trends insights.
Projects:
i) https://www.vivavertical.com/
ii) https://www.romancemusicandart.com/
iii) http://www.saracouture.com/
Position: Business Development & Account Manager
Job description: Regional exposures for brands acquisition and omnichannel e-stores management across Southeast Asia. Complex job scopes including brand pitching, contract negotiations, managing a cross-functional team across South Asia to concurrently setup multiple sellers’ e-stores within negotiated timeframe, liaising with internal and external stakeholders to ensure smooth e-stores operation from A to Z. Plan and execute marketing strategies for sellers’ e-stores through various marketing tools besides exposures negotiated with the category team of ecommerce platforms like Lazada, Shopee and etc.
Major Portfolios: Under Armour MY, The North Face SG, Salomon SG, Running Lab SG & Auzzie Slzzp MY.
Position: Team Lead, Business Development & Account Manager
Job description: Forecasting and develop ecommerce strategies to achieve forecasted monthly GMV for clients, lead and develop 3 junior account managers to excel in accounts management, strategy planning and vendor relationship management skills. Lead a junior business development associate to acquire local sellers and expanding partnership opportunity including warehouse fulfillment services, cross-border logistics and e-commerce marketplaces relationship management.
Managed internal project:
Transitioning internal communication channel from Google Hangout to Google Chat within SELLinALL organization.
Position: Category Captain, Home & Living
Job description: Drives the sales of furniture category through proper merchandising and planning, identifies strategies through business analysis; ensures action is taken by sellers to maximize sales potential including prepare for and implement seasonal/monthly campaigns and initiatives including but not limited to 11.11 & 12.12 Mega Sales.
Major involved project:
i) Volumetric Shipping Fee Implementation
ii) LazLive in-house Livestream Host for TechMall: Tech Ah Beng
Position: Vendor Acquisition & Business Development, Home & Living / Fashion
Job description: Acquire and incubate key target online and offline retailers and distributors in line with the long term strategic plan by the Category Director.
Incubation process includes Lazada seller tools training and run campaigns for new sellers to boost their performance and confident with the platform.
Prepare and reports weekly acquisition progress to the Category Director, planning and coordinating new seller’s incubation process and trainings with the internal stakeholders of Lazada Malaysia.
Managed project:
GM Klang Merchants Onboarding Campaign
Position: Sales & Servicing Executive
Job description: Pitch and secure engineering sales and provide technical support for clients like Sony & etc during machinery breakdown or system failure.
Position: Media Sales Executive, English Channels Department
Job description: Performs B2B Sales through servicing media agencies (GroupM, Dentsu & etc) and corporate advertisers while actively pitching and networking with new potential advertisers to achieve high monthly target set by the company.
Major champion campaigns & projects:
i) Proton x Astro Barter Trade Deals for Advertising
ii) Mitsubishi Outlander sponsorship campaign on Rizalman Show
iii) Honda City new launch campaign
iv) F&N MountainDew sponsorship campaign on AXN Channel
Position: Direct Sales Executive
Job description: D2C business development using various methodology including sales presentation and negotiation, stranger approach, roadshows, and corporate events to expand business networking and sales generation in FMCG industry (supplements and skin care products). Actively involved in event activation and post event production of marketing materials, generated a strong understanding for the importance of content marketing in offline events and video marketing.
1997-2002 SJKC Chong Cheng UPSR
2003-2007 SMK Chio Min SPM
2008-2010 Tunku Abdul Rahman College Diploma in Electronics Engineering
Certificates of Attendance:
MDEC – eUsahawan Digital Commerce & Marketing (2019)
Coursera – Agile with Atlassian Jira (2021)
Spoken Written
Chinese (Primary) 9/10 8/10
English 8/10 8/10
Bahasa Malaysia 7/10 7/10
Other spoken dialects: Cantonese, Hokkien and Hakka.
Google Office Suite
Microsoft Office Suite
Microsoft Power BI
OpenAI ChatGPT
Atlassian Jira Software
Google Analytics
Google Trends
Facebook Ads Manager
Shopify
Bubble.io
Easystore
Canva
Salesforce
Hubspot
Marvel
Trello
A generalist with good business acumen that reacts to business decisions based on actionable insights.
Possesses excellent sales and business development skills with a strong entrepreneurship mentality.
Practices democratic management style in team management.
Able to manage multiple projects and business process implementation using Agile methodology.
Able to work independently and performs well as a cross-functional team player, with experience working among a cross-cultural organization.
Outgoing & confident, with an ability to influence.
Result and action oriented problem solver with strong analytical skills
An ‘out-of-the box’ thinker that is passionate to learn new skills and knowledge.
Highly passionate in e-commerce and up to date on latest tech and digital innovations and trend